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Although competition policy and law enforcement face challenges in all countries, the difficulties are exacerbated in developing countries. We will address these issues by posing a number of questions:
Has enforcement of competition law benefited developing economies?Economic theorists have long predicted that great benefits must flow from the competitive process. In order to maintain their position in the market and keep rivals in check, firms must constantly improve, bringing in new equipment and products and improved production processes (through imitation or invention), seeking out cheaper suppliers or new customers, and improving management techniques and workers’ skills. New firms come into the market and prosper if they perform well; less efficient firms become unprofitable and are forced out. These effects have been amply verified by empirical studies of the determinants of industrial growth (Easterly 2001; Baldwin 1998; Khemani 2007). Competition policy and law, when they work well, help to foster an effective competitive process. Countries that have a record of effective competition law enforcement have experienced higher growth (Dutz and Hayri 2001). Companies have no reason to perform better if they do not face any competition. They are not under any pressure to do so. This is why private or state-owned monopolies and firms in highly concentrated industries perform poorly. In many cases, firms use their wealth and market power to secure political influence, which they use to gain protection from the inconveniences of competitive pressures, undermining the dynamism of the economy and the welfare of the country as a whole (Khemani 2007). Introducing the competitive process in a country that previously operated under a different economic model is complex. A comparison of the former Soviet Union countries’ transition from central planning to a market economy showed striking differences. Firms in countries with a better developed competitive infrastructure managed the transition much better than those with a poorly developed competitive infrastructure (Carlin et al. 2001a,b). Competition law and policy can play an important role in the wider advancement of developing countries. By cracking down on exploitative or abusive market behaviour, competition law enforcement contributes to what can be termed “economic democracy.” This term has two main facets. First, it refers to the empowerment of consumers and the enhancement of their welfare, as improving consumer choice and lowering consumer prices increase their economic power. Second, the term refers to benefits for firms. Not only do the prospects of firms that were targeted by anticompetitive activities improve with competition law enforcement, but the firms that carried out such practices themselves stand to gain as new pressures drive them to perform better. As a result, they may be able to enter new markets, at home or abroad. And as market entry barriers come down, entrepreneurship in general becomes more rewarding. Competition policy enforcement can assist enterprises of all sizes. Small firms can be harmed, no less than individual consumers, by the actions of larger firms on which they rely for inputs. Sometimes they are harmed by the anticompetitive actions of other small firms; it is difficult but not impossible for a competition authority to correct actions of this sort. When market entry barriers are reduced and more enterprises, both large and small, flourish as a result, more individuals acquire a stake in the productive assets of the country. For all these reasons, as David Lewis, Chairperson of the South African Competition Tribunal, pointed out in a speech to a 2006 IDRC meeting in Cape Town, economic democracy made real through competition law enforcement is a continuous process. By contrast, citizens in electoral democracies only occasionally express their political opinions through the ballot box. The rest of this section reports evidence on these points from IDRC-supported research in developing countries. Competition drives productivity gainsIn Tanzania, the introduction of the Fair Trade Practices Act in 1994 had favourable effects on firm productivity, investment, and export performance. Interestingly, some firms that were sanctioned under the new law for anticompetitive practices improved their performance. Following the law, there was a reduction in market concentration in many industries, perhaps because new entrants were encouraged to commence operations and were able to sustain themselves in business as the climate became less accepting of the anticompetitive actions of incumbents (Kahyarara 2004). New entry spurs productivity gainsThe encouragement of new firms can indeed make a significant contribution to productivity. A Korean study of plant-level data during 1990–1998 showed that higher entry and exit rates accounted for as much as 45% and 65% of productivity growth during cyclical upturns and downturns, respectively (Hahn 2000). In Jordan, Saif and Barakat (2005)showed that concentration does not lead to economies of scale, but increases profits and damages productivity. Firm productivity growth in the country declined over the period during which market concentration and barriers to entry were at their highest. Conversely, productivity tended to improve during transition periods when local firms struggled to compete against new market entrants. In both South Africa and Egypt, following the withdrawal of the government from the steel and cement sectors respectively, new players joined the industry and existing players responded by increasing their profitability and productivity. Subsequently, problems became apparent in the ways that firms in those industries sought to maintain their positions and maintain high profits. Action under the competition law was taken in each case to ensure that the social benefits from competition were not undermined after the initial market opening (Roberts 2004; Ghoneim 2006). Competition policy can stop bid rigging and help expose corruptionCompetition law is part of a cluster of policies that aid good governance. Investors tend to be reassured by a stable regulatory environment. Competition law helps ensure that market entry and exit is possible and that an investor will not be subject to abusive government or company practices. When there is no competition law or political will to protect competition, there is regulatory capture, widespread formation of cartels, “bid rigging,” (see box), tied selling, and predatory behaviour — and consumers pay more (Adhikari 2004). For example, in 1999, leading sugar firms in Nepal, facing competition from Brazilian imports, pressured the government to raise import tariffs to 40%. They argued that they were able to meet local demand but needed protection.
After getting the tariff hike, however, they allegedly withdrew supply, raising prices still further. Consumers had to pay 29 rupees per kilogram instead of 20 rupees (the landed, post-tariff price in Nepal for imported Brazilian sugar). In Korea, the competition commission uncovered bid rigging for key public construction projects (Hur 2004). Each project cost about 20 to 30 trillion won (US$21 to US$32 billion at current exchange rates). In response, the government set up permanent monitoring of bids, saving roughly 4 trillion won (US$4 billion). Competition is often distorted by politicians engaging in corruption or favouritism. For example, in Nepal when the manufacturers of polythene pipes were charged with rigging bids, they claimed that they did so in response to pressure from public officials to share rents from their contracts (Adhikari 2004). A 2004 study cited several instances of alleged favouritism and bribery surrounding the granting of contracts in Belize and other countries of CARICOM, the Caribbean Community (Stewart 2004). Competition law can broaden economic democracyConsumer gains from enforcement of competition law can be very large. For example, the Korean Fair Trading Commission uncovered a cartel in student uniform manufacturing. The three firms involved controlled roughly 50% of the market and overcharged consumers by an estimated 60 billion won (about US$64 million). The cartel was halted and fined 11.5 billion won (Hur 2004). In Uzbekistan, competition problems arose in the area of foreign remittances (APIC 2006). Many Uzbek families depend on the salaries of family members working outside the country. These remittances are largely spent on essential items, such as food and education. Western Union and Travelex had established dominance by signing a number of exclusivity deals with remittance agencies, leading to high charges. The Uzbek competition authority acted by controlling foreign remittance services, and the government responded by setting up its own foreign remittance provider through the national postal service. In some countries economic wealth and market power are highly skewed in favour of a small number of private companies. These are often family controlled, with tight social interconnections among them and in many cases they have strong connections at the political level and with high-ranking public officials. Competition law can be used to combat the imbalance. The competition law of South Africa is notable in this regard. It contains provisions for black economic empowerment that are intended to partly rectify the overconcentration of wealth in the hands of a racially distinct elite under apartheid. The South African economy under apartheid had a dual structure: the white population operated in a formal economy with a developed infrastructure, while the black population operated primarily in the informal sector. In 1994, the African National Congress government reviewed the existing competition law in light of the aim to dilute apartheid-era economic power. The resulting law included references to the encouragement of small- and medium-sized enterprises — viewed as a way to spread economic wealth and “to promote a greater spread of ownership, in particular to increase the ownership stakes of historically disadvantaged persons” (Competition Act, Government of South Africa 1998). In the judgement of the Chairperson of the Competition Tribunal, David Lewis, “it is wholly possible to [take account of] industrial and social policy considerations without compromising the core objectives of … competition law and policy” (Lewis 2006). Competition law helps secure gains from market openingThe reduction of barriers to trade and the removal of barriers to entry, both for foreign and domestic investment, is an important spur to competition. Some development analysts have argued that trade liberalization is perhaps the single most important measure that governments can use to this end. In Morocco, 1995 WTO membership opened up some domestic markets through the abolition of import restrictions and subsidies. A study of Moroccan industry (Achy and Sekkat 2005) found that changes in output per worker were proportional to the degree of competition induced in each sector. Morocco has had a competition law since July 2000, but its enforcement had been limited. Perhaps for fear of disruptions to incumbent firms, the sectors that remained the most protected — food, apparel, and chemicals — were those with the largest employment shares. Achy and Sekkat argue, based on the positive response of firms in open sectors, that sheltering domestic firms from foreign competition was specifically damaging to industrial competitiveness. Nevertheless, competition considerations suggest that liberalization is not always effective in raising productivity and increasing growth in previously protected markets. First, market conditions may not permit competitive processes to emerge. Foreign firms may benefit from subsidies in their home countries, giving them an unfair commercial advantage in developing-country markets. Conversely, consumers in local markets may have distinctive preferences so that foreign products are not a substitute for local ones. In Peru, consumers want meat from live poultry, not frozen imported products (Boza 2005). In the 1990s, domestic live poultry producers operated a cartel to coordinate output and prices through local industry associations. Since there was no effective foreign competition, the Peruvian competition authority intervened to dismantle the cartel. Second, in the absence of domestic competition policy, firms can still exercise market power in damaging ways. Despite the removal of import tariffs or restrictions, they can prevent the entry of new foreign players or goods in the market, in the same way that they previously blocked domestic rivals. Or else new foreign entrants may be able to establish market dominance and abuse that new power with impunity. That was the case in Uzbekistan, where foreign money-transfer companies quickly consolidated their first-mover advantages (APIC 2006). Third, if some firms are unable to compete against foreign rivals, the redeployment of their assets and workers into firms in other parts of the economy might not be possible. In a Peruvian case study, Boza (2005, p. 10) states that
Boza points to general features of the competitive environment that often make liberalization much more damaging than predicted. Though perhaps not a factor in that case, the absence of a competition law, and the persistence of entry barriers to many markets, can be an important deterrent to entrepreneurship and the mobility of capital. The opening of the cement market to private firms in Egypt provides a cautionary tale to illustrate the benefits and limitations of liberalization policies (Evenett 2006; Ghoneim 2006). Until 1999, the cement sector was government-controlled and -owned, and it operated far below capacity. Chronic undersupply forced the government to open the industry to private-sector participation. Both foreign and local investment was attracted into the sector and output in the sector grew immediately to meet domestic demand. Three new entrants alone provided almost 7.5 million additional metric tonnes of cement to the market. The new entrants adopted innovative distribution strategies and aggressive marketing techniques. Production of cement increased and became more efficient without a price increase. The productivity increases were so marked that domestic Egyptian cement suppliers soon had excess cement to offer on the international market, where they were competitive because of low capital and labour costs in Egypt. In March 2000, the average price of Egyptian cement was US$35.5 to US$55.7 per metric tonne compared with the world market price of US$39 to US$110 per metric tonne, giving the Egyptian producers a clear cost advantage. Starting in 2002, exports of cement by Egyptian producers grew rapidly. However, this benign outcome did not last long. The growth of sales and low prices were soon curtailed. With no competition law in place to monitor anticompetitive practices, cement producers were able to raise prices sharply within a few years. Recently, a competition law has been introduced and certain firms in the sector are now being brought to court. In conclusion, competition policies need to be applied diligently to realize the gains from market opening and minimize costs. Liberalization can promote competition but it is not a panacea. Market opening needs to be accompanied by the introduction of a strong competition law or by reinforcing the implementation of an existing law. Mergers and acquisitions can be addressed effectivelyMergers and acquisitions have potential implications for competition because they reduce the number of market players. Merger review allows a competition authority to examine the positive and negative implications of any prospective merger and to identify an appropriate response. Some mergers may be allowed to go ahead, some can take place under certain conditions, and some are prohibited. During the early 2000s, South African steel companies began to consolidate operations (Roberts 2004). Baldwins Steel was acquired by Trident Steel in 2000, Baldwins/Kulungile and Abkins became one entity, and Iscor Steel acquired Saldanha in 2002. The competition authority was called on to determine whether this market consolidation was a sign of anticompetitive behaviour. It decided that it was not and argued that concentration of the industry would enhance efficiency. Saldanha had been failing, but its acquisition by the unprofitable Iscor Steel allowed the merged entity to become profitable, as did the newly merged Trident Steel. The special provisions of the South African competition law require black empowerment to be taken into account as a matter of public interest. Chabane (2003) looked at a merger between a large multinational company, Shell, and a subsidiary of a black empowerment holding company. The competition commission (the investigating body) argued that the merger would increase black ownership within the merged entity, but would put the existence of an independent empowerment firm at risk. It approved the merger on condition that the independent status of the subsidiary be retained in the new entity under joint control of Shell and the black-owned holding company. It also required that the subsidiary company’s line of branded products be maintained. However, the tribunal that judged the case disagreed, arguing that the smaller firm was failing. It approved the merger unconditionally, stating that public interest objectives in terms of black economic empowerment were best served in this way. How can competition law be tailored to meet the specific needs of an economy?In developing countries, the competition law may have to address more objectives than elsewhere. As is always the case, proponents must draft legislation that will allow competition decisions to strike a balance among efficiency and the fair treatment of consumers. But they also need to take into account developmental considerations such as employment promotion and the growth of small- and medium-sized enterprises. Developing countries may also need to take particular notice of institutional capacity to enforce the law. For example, it might make sense for the law to emphasize prohibitions that are easy to investigate and enforce. Attention to abuse of dominance provisions could come later, because taking action in these cases rests on technically complex “rule of reason” procedures. Merger control would be left till last, if it is appropriate at all. The need to tailor competition law to economies at different stages of development is often most clearly seen in the exceptional provisions in competition clauses of RTAs. In an IDRC study, Brusick and Clarke (2005) point to the text of the European Union–Egypt and European Union–Estonia RTAs, which allow for the exemption of various state aids and state monopolies. The authors noted the flexibility of Canada, the European Community, and the United States in allowing transitional periods, structural adjustments, and technical assistance for developing-country governments. In any event, periodic review and revision of the law is called for as experience of cases and knowledge of competition issues in the economy build up over time. Public interest considerationsSouth Africa is the most clear and celebrated example of a competition law that writes in national development objectives on a par with the classic aims of equity and efficiency. The preamble to the 1998 Competition Act expressly refers to the harms of the former apartheid regime and targets ownership by a greater number of South Africans as a policy objective. It states that development should be fostered through a competitive economy, balancing the interests of workers, owners, and consumers. Its general objectives are orthodox (efficiency, adaptability, and development of the economy), but it is unique in specifying other requirements:
In the case of mergers, the law specifies that the competition commission must take into account the effect of the merger on a particular industrial sector or region, on employment, on small businesses or firms controlled or owned by historically disadvantaged persons, and on the ability of national industries to compete in international markets. It also states that, to do its work, the commission may require input from those affected by public interest considerations. There have been several cases where this public interest provision has been considered. In DB Investments S.A. v. De Beers Consolidated Mines, Ltd (2001–2002), parties agreed that conditions of employment would not be changed following the merger (Chetty 2005). In 2000, the finance minister blocked the Nedcor/Stanbic bank merger on the competition commission’s recommendation that “the proposed transaction should be prohibited on the grounds that it will have significant social costs [primarily], potential abuse of market power in the retail banking market and potential job losses, which represents a net loss to society, which cannot be offset by any potential efficiency gains.” Heavy concentrations of wealth in one social or ethnic group are found in many countries. Groups disadvantaged by this situation may receive special consideration. For example, in Saint Lucia, taxi drivers are largely lower-income members of the black population. In contrast, white families control the tourism management sector and are keen to move into transportation. Although this might promote efficiencies, it could also lead to the displacement of the existing taxi drivers, with serious social repercussions. The problem could be addressed in law through an exemption for the sector, with the requirement to review the situation every 6 months, tied to a set of requirements for improving efficiency in the sector. Another approach would be to prohibit vertical integration in some sectors to ensure space for small entrepreneurs to enter the market or to prevent dominant players from crowding out small entrepreneurs. Other developing countries’ competition laws contain different types of special public interest provisions:
Small economy considerationsSmall developing countries face some specific structural problems in relation to competition. Their economies tend to be very open, specialized in a few production lines, and highly dependent on importing what they do not produce. On the production side, the domestic market may be too small to support more than one or two firms of minimum efficient size. When drafting a competition law, government officials or legislators may face pressure to relax the normal limitations on market concentration to allow efficiency gains. However, it is a misconception that competition law always seeks to prevent firms from growing so large that they achieve a dominant position. Competition law is directed against firms that abuse a dominant position, not against dominance in itself. The threshold for defining dominance, and thus consideration of possible abuse of dominance, is flexible and may be set higher in small economies (Gal 2001). In any event, in many lines of business, the domestic market in small- and even medium-sized economies is too small to allow even a single firm to attain minimum efficient size. Such producers have to sell their products abroad as well as at home. In small economies, accordingly, exporting is the norm. The purpose of the competition law in this connection is to ensure that internationally successful firms do not act anticompetitively and exploit consumers in their home country. The import business in small economies typically contains many small firms that might club together to import in bulk at lower prices. On its face, this constitutes anticompetitive behaviour even though consumers may benefit. The situation is acknowledged in the United States Virgin Islands Antimonopoly Law, article 1505, for example, which specifically exempts “the establishment of formal agreements between small entrepreneurs engaged in the retail sale of the same or similar commodities for the purpose of bulk purchase of those commodities in order to meet in good faith, competition of businesses with substantially larger sales volumes.” The law defines small entrepreneurs as merchants with gross receipts from all sources in any year not normally exceeding US$250 000 and with no more than 12 employees. In other settings, different thresholds might be appropriate. Moreover, where import distribution is monopolized or cartelized, collaborative actions among rivals seeking to challenge the incumbents may be socially desirable. In many CARICOM countries, the import, wholesale, and retail sectors are tightly controlled by elite white groups that operate sole distributorships, interlocking directorates, and family ties across companies, making market entry difficult for the non-white population. Local, small, black businesses have an individualistic business culture and do not collaborate in bulk importing. In contrast, small firms owned by newly arrived families from Asian countries have managed to enter retail markets successfully. These groups import cooperatively in bulk and sell through individual outlets, agreeing on the selling price of the products and taking a significant market share. These actions would be allowable, within limits, on public interest grounds under a provision like that of the Virgin Islands law (Stewart 2004). Dealing with small firmsThe rationale for putting small firms within the scope of the competition law is that small firms can, of course, hold a local monopoly. There are obvious practical problems, however, for a public agency in pursuing small firms: the disproportionate expense to the authorities of taking action against perpetrators. For this reason, the law may set minimum firm-size thresholds for case examinations. But a threshold is not desirable if specific competition problems recur in local markets throughout the country and constitute, when added up, a nationally significant issue. The Peruvian competition authority, INDECOPI, tackled the problem in an innovative way. It set up a number of local chapters under a franchise arrangement with universities and NGOs interested in competition issues. This enabled some apparently small-scale, local cases to be pursued at the municipal level. They came to the notice of local authorities throughout the country, who could regulate to avoid similar practices within their own areas. Dealing with informal productionIn many developing countries, most enterprises are informal (i.e., largely outside bureaucratic purview because they are not registered and perhaps not paying income, sales, or property taxes). The large size of the informal sector is usually attributed to the existence of onerous regulations or anticompetitive behaviours that create barriers to entry to formal markets. Informal enterprises account for the vast majority of businesses, the majority of non-agricultural employment, and an important share of national output in developing countries. According to Oliveira (2006), the informal sector accounts for 60% of economic activity in Peru, 50% in Uruguay, and approximately 42% in Nigeria. Oliveira notes that this has important implications for competition enforcement. In markets prone to informality, data collection and the analysis of allegations of cartels and predatory pricing become more complex and expensive. The market power of dominant formal-sector firms may be overestimated. Another problem is that in some regions, such as the Caribbean, the drug trade has infiltrated the informal sector. It is alleged that some retail businesses, such as car parts suppliers, are established to launder drug money. These markets are impervious to regulation because competition enforcers run serious personal risks if they try to investigate such cases. Even identifying the boundary between formal and informal activity is problematic. For instance, “fronting” has developed in the Caribbean where a large, formal firm hires vendors to compete with the informal vendors by selling the firm’s goods outside the store on the pavement, giving the impression that they are part of the unregistered sector. This strategy takes back market share from the informal traders (Stewart 2004). In general, the competition problem deriving from informal activity is that these firms may be able to undercut local formal businesses by evading payment of import duties, taxes, and charges. “Unfair” competition from informal enterprises is best dealt with through bureaucratic reform to improve incentives to firms to become formal and by good governance measures, rather than through competition enforcement. Merger control regulationMany developing countries argue that merger control is not appropriate for them because local firms cannot achieve international competitiveness without achieving economies of scale, which, in small economies, requires the creation of local monopolies or substantial market power. However, there is a case for merger control, particularly in the service sector, which may be especially vulnerable to abuse of dominance because foreign competition is often not an effective check. Belize offers some useful lessons in this regard. Belize has a very small population (fewer than 300 000 people) but a very large land mass (22 995 km2). Transport services are thus crucial. Until 2003, Belize’s main cross-country bus route had been served by seven companies. One company, Z-Line, undercut its rivals through predatory pricing and other tactics, then bought five of them outright. The only surviving competitor, Novel, then bought Z-Line, monopolized the route, and soon almost doubled fares. Travelers rioted. Merger control regulation could have prevented this monopolization of an essential public service (Stewart 2004). When the competition law does include merger review provisions, the yardstick used to evaluate mergers may differ between large and small economies. It could be helpful to develop a set of criteria based on minimum efficiency scale considerations rather than simply prohibiting a merger if competition is substantially reduced in the market. Michal Gal (2001) therefore recommends that the threshold for merger notification normally be set higher in developing than in developed countries. Exceptions and exemptionsAlmost all competition laws contain some exceptions and exemptions. For example, the European Union provides a general exemption for agriculture. Exceptions may be written into the law itself or the authority may have the power to exempt firms on a case-specific basis. This explains the difference between “exceptions” included in the law and “exemptions” granted by administrative authorities. An IDRC study showed that, in Thailand, state-owned enterprises are exempt from the competition law and have engaged in anticompetitive practices (Nkikomborirak 2004). Instead, the exemption could have been made temporary and linked to capacity building. Such an approach is called progressivity and is now broadly accepted in the international trade field. Morocco allows for discretionary exemptions to improve the management of small- to medium-sized enterprises and the marketing of produce by farmers, providing such practices produce a “net public benefit” for which the burden of proof falls on firms (Achy and Sekkat 2005). Jordan exempts agreements of minor importance (where market share of firms does not exceed 10%), provided they do not involve price fixing or market-sharing agreements (Saif and Barakat 2005). The competition authority has discretion to allow exemption in cases where the competitiveness of enterprises, production and distribution processes, and consumer welfare benefit. Some exemptions, which may be copied from developed-country legislation, make relatively little sense in developing countries. For example, Jamaica exempts agreements related to intellectual property, despite the fact that there is little or no local innovation involving industrial property rights (Stewart 2000). Exemptions may also sometimes be used inadvertently to protect large vested interests. For these reasons, exceptions and exemptions should generally be accompanied by conditions:
What are the challenges in legislating and implementing competition law?As argued above, competition law and policy have many enemies, who are strident, and relatively few friends, who tend to be lukewarm. These problems come at all stages in the development of such laws. Drafting a bill and getting it through congress or parliament requires overcoming opposition from often powerful vested interests. The natural allies of competition law tend to be small- and medium-sized enterprises and consumer groups, which tend to be weak or non-existent in developing countries (Gal 2004). For competition law to be effective, all parts of government have to accept that development strategies are underpinned by market principles (Gal 2004). Countries like Argentina, Brazil, Israel, and South Africa only saw competition law revised and implemented successfully after a process of market reform, while other countries, like South Korea, have had draft laws for decades without being able to legislate them. Even when a law is before the legislature, those opposed to it will attempt to water it down. In Mexico and Central America, notably in Honduras, draft laws have included restrictions in scope, relatively soft sanctions, many exclusions and exemptions, and other forms of limitation on the powers of the competition authorities. Training of judgesA problem for many developing countries is a lack of skill in competition law among the judiciary. Jordan’s competition law provides for one or more specialized judges, appointed by a judicial board, to preside over competition cases (Saif and Barakat 2005, p. 44). Major efforts to train judges have also been made in Costa Rica. Strong leadershipIDRC case studies suggest that some authority heads have been key in putting the competition regime on a sound footing. George Lipimile in Zambia, David Lewis in South Africa, and Allan Fels in Australia all fall into this category. As Allan Fels argued, “In this organization, we’re in show business ... show business first, law enforcement second” (Hawkins and Blazic 2002). An independent press is a great advantage in this respect. The media in Zambia followed George Lipimile so closely that his trips out of the country were reported, and a special column on competition issues was instituted in a major newspaper. The cost of running an authorityThe cost of maintaining a competition authority is often raised by developing countries as a reason not to institute competition laws. However, the initial set-up costs and regular maintenance charges have to be put into the context of the savings an authority can make. Clarke and Evenett (2003) compared the cost of running an authority with the saving it was responsible for in terms of stopping overcharges by just one cartel: the vitamins cartel (see Table 1, p. 42). The results show that the deterrent effect of the authority would have saved, for example, enough to pay the costs of three competition authorities in Colombia or six competition authorities in Mexico. More recent studies support this conclusion (Connor and Bolotova 2006).
Adequate human resourcesCompetition law enforcement requires both legal and economic expertise. Yet attracting high-quality staff is very difficult. In most developing countries, particularly those where competition law is new, there are few professionals with expertise in competition law. Young authorities, such as those in Jamaica and some in Latin America, train staff only to lose them to the private sector or abroad. The CARICOM study suggests that good salaries, scholarships, and training should be tied to a requirement for a minimum number of years of service (Stewart 2004, p. 210). The authority may be granted special status with independent terms and conditions of employment to allow it to offer better than normal government terms. INDECOPI in Peru did this and found that jobs were seen as prestigious and desirable by young professionals. Motivating and paying staff well are important challenges facing competition authorities. IDRC has initiated a high-profile project that gives research funds to competition authorities in developing countries to increase staff research skills and challenge them with new projects. The hope is that this project will reduce staff turnover and engage officers in building up knowledge of competition issues in their economies. When in-house expertise is lacking, authorities can retain outside assistance or counsel in important cases. For example, in the 1995 wheat cartel case, INDECOPI formed an ad hoc investigatory task force with personnel from other institutions. Peru’s Ministry of Economy and Finance seconded economists to the authority for the duration of the investigation. Staff-development methods can include in-house training, sending staff on internships to more established authorities, and hosting seconded staff from those established authorities. Technical assistance is offered by international financial institutions, UNCTAD, the United States Agency for International Development, and other donors. In more recent years, the United States Department of Justice and Federal Trade Commission have seconded staff to young competition authorities in Eastern Europe and South Africa. Providing courses in competition law at local universities is important and international faculty can be brought in to participate in modules. Young competition authorities also need to build institutional memory by keeping careful records of cases and of approaches to investigation. Adequate and independent financial resourcesWithout sufficient financial resources, an authority will be unable to function effectively. Ideally, operational revenue should be independent of politicians and ministries. For example, in El Salvador, Panama, and Honduras, the authority submits its own budget to congress. Some authorities can fund themselves using the fines they impose. However, this is generally considered inadvisable as the authority may be tempted to levy excessive fines — or be viewed as doing so. Legal enforcement toolsIn Jamaica, the Fair Competition Act gave both investigative and adjudicative responsibilities to commissioners (Stewart 2004). The Federal Trade Commission was taken to court for this reason on grounds of breach of natural justice and lost both the case and the subsequent appeal. The commission was paralyzed while it waited for legal reforms to enable it to pursue cases. In Costa Rica (Sittenfield 2008), the law only allows business people (natural or legal) who are competing with each other to be prosecuted for forming a cartel. This ignores the role that chambers of commerce and business associations can and do play in the formation and execution of cartels. A competition authority must have the power to initiate its own investigations; to request information from any public or private businessperson; and to enter business premises to collect information and seize documents, computer hard drives, and other evidence to help it uncover wrongdoing (i.e., carry out a “dawn raid”). In CARICOM, the competition commission cannot initiate an investigation on its own initiative, but only at the request of a member state or the regional body, the Council for Trade and Economic Development. The Costa Rican law does not grant its competition authority the right to enter premises (Sittenfield 2008), severely hampering its ability to obtain vital information on cartel activities. As Sittenfield points out, in the early life of a competition regime, it is relatively easy to get information. In ignorance, cartels will carry on past practice, publicly announcing their agreement in the newspaper or recording the decision in the minutes of a business association. With time, they become more educated on competition law and start to cover up their agreements. Strong investigative power for the authority then becomes indispensable, and heavy sanctions for non-cooperation in investigations become necessary. George Lipimile in Zambia points out that he had difficulty getting information from Coca Cola manufacturers in his investigation of the company’s Zambian subsidiary (Stewart 2004). The government then passed legislation allowing jail sentences for companies’ CEOs for non-cooperation in an investigation, after which the company cooperated. The Costa Rican study recommends that young authorities concentrate on tackling per se prohibition agreements. Per se prohibitions simply outlaw a certain type of agreement regardless of whether or not it has caused damage. The alternative “rule of reason” approach requires the authority to prepare a complex analysis of product and geographic markets to show that the agreement has adversely affected other agents in the economy. However, an authority must be careful to ensure that, in applying the per se rule, there should be a single, reasonable explanation of the situation. In Costa Rica, an investigation into a number of airlines supposedly using their monopsony power to reduce fees paid to travel agents was abandoned after it emerged that the lead airline in the market had publicized its reduction of agents’ commissions months before (Sittenfield 2008). This opened up the possibility that other airlines had simply “followed the leader” rather than conspired to fix the fees. The use of sanctionsEmploying stiff sanctions for abuse of competition is an important weapon in any authority’s armoury. Imposing fines that are sufficiently high to discourage further offenses is a key element of this. In several countries, including Peru, Mexico, Panama, and Costa Rica, the power to impose sanctions has been increased. Many countries have moved from setting fines as a fixed sum to setting them as a percentage of the yearly turnover (usually 10%) or of the actual or potential profit from the anticompetitive conduct. This has not always been successful. In Costa Rica, it was not possible to apply the legal sanction — a 10% fine on sales or assets — because it would bankrupt a small firm. In other countries, authorities have some discretion and can impose a fine of up to 10% of sales or assets (Sittenfield 2008) although discretion poses the risk of corruption or political pressure. In El Salvador, fines can be imposed, but if the company cooperates with the authority in eliminating the anticompetitive behaviour, the sanction will be removed. The rationale for this is that it is very difficult to get the evidence to prove cases and cooperation can achieve the same objective. Mexico has introduced the same provision in its revised law (Schatan and Rivera 2008). How and why are stakeholders involved in the implementation process?As argued above, parties opposed to competition measures are more organized and more politically active than those who may gain from a strong competition regime. Engaging with stakeholders for and against competition law and policy is important during the legislative phase and, perhaps, even more important once the authority begins to enforce the law. At this point, it can become extremely vulnerable. Businesses that feel themselves threatened will take more care to conceal anticompetitive acts (which puts greater demands on the authority’s resources) and will seek to discredit and undermine the authority. Establishing good relations with the business community is primarily intended to maximize voluntary compliance with competition law. Conversely, civil society organizations and the media can help the authority register and investigate complaints. However, this only works if they understand the principles, functions, and scope of application of competition law. Organizations of consumers, whether formal or not, are not automatically allies to competition law and policy. In societies undergoing significant economic change, introducing competition raises significant economic and social challenges, with established firms closing down and many jobs lost. In such cases, consumers and those who represent their interests can turn against competition authorities unless efforts are made to place such changes in context, point to benefits as well as costs of competition, and provide examples of other countries where the process of change has benefited consumers. Of course, it is also incumbent on organizations that take a position on competition policy to educate themselves about the process of competition and the policy tool kit that can be used to harness it. Consumers’ organizations should work with each other and with competition agencies to arrive at well-reasoned positions. Other government departments and bodies are potential allies of the authority, but can also be hostile. Establishing working relations with other regulatory bodies, such as those covering utility sectors and financial services, is particularly important in terms of establishing ground rules for areas of joint competence and oversight. The private sectorIn 2002, interviews with businesspeople and government officials in 22 Common Market for Eastern and Southern Africa (COMESA) member states showed that there was a general lack of knowledge and understanding of competition law and policy (Lipimile 2004, p. 175). In some of the countries, citizens were not convinced that lack of competition law in the region constituted an economic problem worthy of their government’s attention. As the level of deterrence inspired by competition law depends on market actors’ awareness of the law, this survey indicates a significant problem. However, there are a number of ways to counter this. Authority staff can take part in seminars and conferences explaining the need for the law and the fact that it is a normal feature in more developed economies. A competition regime sets clear standards of business conduct and keeps markets open to new entrants with superior levels of productivity. Competition law enforcement assists firms subject to anticompetitive acts by rivals and — although this argument may not have much immediate traction — even leads to performance improvements by perpetrators of such acts. In Peru, INDECOPI publicized legal reasoning and rulings to help explain the law and deter anticompetitive acts. By entering into mediation with offending companies rather than proceeding immediately to court, INDECOPI was able to disseminate its message about competitive conduct to key players. The competition authority can engage with the private sector at two levels: with businesses, which can, through their conduct, have a substantial effect on the market; and with small- and medium-sized enterprises, which, along with consumers, are often victims of anticompetitive conduct. Different and targeted approaches are needed for these audiences. Relations with other governmental bodiesIf a competition authority is to be effective, all other government branches and agencies must understand why competition law is important and be aware of competition concerns. This is particularly important when government agencies draft laws or carry out privatization. However, the competition authority’s need for understanding and support is complicated by the fact that other regulatory agencies and ministries usually have the same or higher standing. Its power to act or advise can thus be severely curtailed (Wilson 2006). Outreach is importantThe process of outreach to other government agencies and departments can also help the competition authority. For example, procurement officers and auditors may detect bid rigging and share the authority’s interest in stopping such practices. Cooperation with like-minded departments often begins with information sharing about market situations and investigative methods (Sittenfield 2008, p. 11). It is often important for a competition agency to involve itself with agencies overseeing markets with new and fast-changing technologies, such as telecommunications. The early adoption of competition principles in telecom regulation has ensured that the new technologies have led to more widely accessible service, lower prices, and newer, better products in that sector. Early engagement is keyIn countries with new competition powers, early engagement with government agencies is vital. For example, political intervention to control prices was common in Peru before the passing of competition legislation. When it launched its wheat cartel probe in 1995, the new competition agency, INDECOPI, met with all political and economic interests to explain the provision of the law that made the action illegal. The authority was then able to carry out its investigation without political interference (Boza 2005, pp. 36–37). Local government can present problemsMunicipal and other lower-level authorities are prone to regulatory capture, particularly in developing countries. National action is often necessary but difficult. In Peru, INDECOPI managed to set competitive standards to regulate the local taxi transport. It was able to gather evidence for the case from its local offices, in cooperation with local NGOs and academic institutions. The investigation related to a single municipality, but the case was noted and recommendations applied by local authorities facing similar problems. Working with key ministries is a priorityArguably the most important governmental relations that any competition authority has are with trade, industry, and finance ministries. The policy-making and regulatory mandates of these departments have a strong influence on business behaviour and market structure. However, competition considerations are often not a formal part of their mandate. IDRC research suggests that adopting competition principles will increase the ability of these departments to address their wider objectives. Such an overlap can provide the basis for constructive engagement between the authority and these important government departments. In principle, the interests of the trade ministry and the competition authority are complementary: where trade barriers are overcome, anticompetitive practices can still prevent price reductions from reaching the domestic market. Exploitative and exclusionary practices in transportation and goods distribution often create bottlenecks in developing countries. Competition enforcement can help to ensure that the gains of trade are passed on to individual and business consumers. Competition authorities must adopt a balanced approach with trade ministries, discerning instances where protection may be needed as opposed to those where inefficiencies need to be weeded out through increased competition from imports. As a Costa Rican example illustrates, the policies are not always aligned. Several domestic wooden pallet manufacturers jointly asked the trade minister to increase the tariff on imported pallets. In return, they promised to maintain an agreed maximum price of US$9.50 a unit. The ministry obliged by raising the tariff by 10%. A Costa Rican pallet importer complained to the competition commission, which found that the agreement to fix prices was illegal. The commission did not consider whether the ministry acted within its powers in raising the tariff, but rather stated that the ministry should not have used its powers to facilitate action proscribed by the competition law. Special treatment for foreign investorsDifferent issues arise in the service sector. Here, trade liberalization is not concerned primarily with import taxes, but with domestic regulation and entry barriers. The authority’s principal role here is to prevent anticompetitive market conduct by all participants. In most developing countries, governments have provided foreign service-sector investors with advantages such as tax holidays, exemptions from paying duties, site allocations, etc., that are not offered to local investors. Such discrimination sits uneasily with competition law provisions, although few countries have specific rules governing the exercise of government power in this area (Lipimile 2004, p. 180). Privatization processes must be monitoredDeveloping-country privatization programs have often preceded the passing of competition law, often leading to state monopolies becoming private monopolies and undermining the development boost of the reform process (Lipimile 2004, p. 177). Disciplining the conduct of a newly created private monopoly is technically and politically demanding for any authority. Where the monopoly falls under the supervision of a sectoral regulator, the competition authority may not even be authorized to act. Privatization authorities should be obliged to consult with competition agencies when selling a state-owned company or they should be compelled to consider the implications in terms of competition. Governments often look to industrial policy to reduce disruptions to business and employment from external shocks. In COMESA countries, for instance, it is commonly argued that local industries are not strong enough to withstand competition from incoming foreign companies (Lipimile 2004, p. 176). The Peruvian and CARICOM studies expressed the same concern. Industrial policy advocates sometimes argue that normal rules on collusive behaviour among domestic companies should be relaxed or that strong, dominant, “national champion” (domestic) firms should be allowed to emerge to compete more effectively with foreign rivals. These are politically tempting claims, particularly in smaller countries. Competition advocates, in return, point to the universally observed slackness of innovation and poor record in cost-cutting by monopolies, along with their exploitation of consumers. In general, it is not clear why it is believed that a firm that grows only with special exemptions can compete in international markets. The media play an important roleThe many forms of media can be powerful allies in improving public awareness of competition law. An IDRC-supported study in Costa Rica revealed an extremely low level of awareness of the existence and functions of competition law, even among firms. The Jamaican Fair Trade Commission has a strategic approach to its public communications work and, as part of an IDRC research project on the pharmaceutical industry, the authority will publish at least two background articles in national newspapers and prepare a month-long radio series. Educating the media is as important as using it as a communications outlet. The media can raise the level of public knowledge about competition law and can report on cases, enhancing the credibility of the authority. The media also function as watchdogs capable of sniffing out anticompetitive activity. Competition authorities routinely scrutinize media outputs for clues to possible anticompetitive conduct, particularly cartel activity. For example, a trade association may announce a price agreement or a company head may “innocently” refer to horizontal collaboration with competitors in a speech. Competition authorities can use media reports in their own investigations. For example, in a consumer protection case, television footage provided INDECOPI in Peru with compelling evidence demonstrating that racial discrimination was the sole reason why some consumers were refused entry to nightclubs in Lima. A large database containing allegations of anticompetitive practice reported in the media in sub-Saharan African countries was the basis for a presentation at an IDRC-supported seminar (Evenett et al. 2006). The allegations covered all sectors and all countries of the region and a very broad range of anticompetitive acts — most related to domestic, not foreign, firms. Harnessing consumer organizations and NGOsConsumer organizations and NGOs represent the “person in the street” and can be the ears and eyes of a competition authority with respect to concerted price hikes or anticompetitive behaviour of dominant firms. Consumer Unity and Trust Society of India, perhaps the best known NGO that is internationally active in the competition field, was founded to give voice to consumer complaints, but quickly saw the relevance of competition law. The Peruvian competition authority, INDECOPI, is unusual in that it has responsibilities to implement consumer protection, competition, and intellectual property laws. It is a case study in how to use consumer protection powers to gain public support and credibility for competition work. Even without a competition law in place, consumer mobilization can have an effect. In 2001, consumers in Belize showed their strength in a dramatic fashion, forcing a dominant firm to stop abusive conduct. In December 2001, Belize Telecommunications Ltd raised tariffs, it argued, to cover the cost of purchasing an installed global system for mobile communications (US$60 million). Consumers were outraged at having to pay up-front for the system, without any indication that prices would fall after it had been paid for. They formed an association, obtained signatures from 65% of the population, and petitioned the government to take action. The government drew up a statutory instrument to stop the new rates, but this was blocked by a court action by Belize Telecommunications Ltd. In 2002, on appeal, the statutory instrument was upheld (Stewart 2004, p. 162). In the same year, a telecommunications act was passed that empowered the regulatory authority to control rates, protect consumer interests, and oversee the orderly development of the sector. The research communityThe research community in any country includes a wide range of people from universities, research institutes, NGOs, consulting firms, parts of the public sector, and indeed the authority itself. Researchers have much to offer competition authorities through studies that yield relevant empirical material and evidence-based analysis. Governments can request that donors support research into competition and other economic policy matters, whether as a free-standing item, within a technical assistance agreement, or as part of the activity plan for general budgetary support. Competition authorities, on their own or in conjunction with a local research institution, can apply for research support from a new competition research facility established by IDRC. This started in 2005 as a project giving small grants to study competition issues in the distribution sector. Competition authorities from eight countries — Argentina, Armenia, Costa Rica, Jamaica, Malawi, Peru, Uzbekistan, and Zambia — were awarded grants in the first phase. In October 2007, the facility’s mandate was broadened to consider proposals on any aspect of competition in the distribution, transport, and construction sectors. The academic community can contribute to knowledge of competition matters through research, but its educative function is also valuable. Courses on competition law can be included in the economics and law syllabuses of universities. Direct collaboration between the authority and research institutes extends resources for analytical work and helps keep staff up to date. Individual researchers can have a significant impact. For example, the principal researcher on an IDRC-supported project in Jordan formed an NGO, the Jordan Competition Association. The association organizes public meetings with other stakeholders (notably the private sector), makes submissions to political bodies, and prepares material on competition for the media. How can competition authorities deal with cross-border anticompetitive conduct?Since the end of World War II, markets have become increasingly open to foreign entry, a process that accelerated with the creation of the WTO in 1995. Although consumers have generally gained, transnational firms seeking to dominate markets in developing countries have also been strengthened. Lower borders have also made it easier for firms to organize an anticompetitive conspiracy in one location that takes effect in another. In the late 1990s, investigations by the United States Department of Justice uncovered a string of high-profile international cartels of this kind. Many of them had been long-lived and had not collapsed under their own weight as economic theory predicts. They were well-organized, internally well-documented, and stretched across national boundaries. The conspirators planned their output and divided markets among themselves in jurisdictions in which competition law enforcement was lax or non-existent. They seemed deliberately to extract the most economic rent from jurisdictions in which competition law was weakly enforced, notably developing countries (Clarke and Evenett 2003). The study indicated that effective competition legislation and enforcement were deterrents to the cartel and resulted in less exploitation of national markets. This conclusion is broadly in line with those of Connor and Bolotova (2006), Suslow and Levenstein (2002), and the theory of punitive deterrence originally developed by Landes (1983). The publicity resulting from this and other high-profile cases encouraged developing-country competition authorities to look at subsidiaries of multinational enterprises located within their own jurisdictions. Many cartels were revealed. However, the relevant documents were normally located outside the local jurisdiction. The low level of cooperation among authorities and restrictions on sharing information limited follow-up action. Although cartels are the most obvious and pernicious form of cross-border competition abuse, the ability of large firms to wield power across borders cannot be underestimated. Using market power in one economy to exploit a second is a concern for many small economies. Likewise the creation of significant market power through mergers is a concern in two areas:
In the latter case, that economy has little recourse to local action and cannot influence the decisions made in the developed economies. Some, who argue against having a merger policy, say that a policy of total trade and capital openness can insulate an economy from undue use of market power by allowing new entrants untrammelled opportunities to compete with anyone who gains market power domestically. Jurisdiction issuesA key problem for any competition authority is that its power is limited to the country within which it is based. In practical terms, this means that the authority may find it difficult to prosecute cases where information is held outside the country or where the anticompetitive activity occurred elsewhere. At an IDRC-supported seminar, Tekdemir (2006) described how a cartel had been formed in the Turkish coal market. An investigation by the Turkish Competition Authority was prompted by consumer complaints that the price of coal had increased sharply. The investigation revealed that the increase was the result of pricefixing by several companies, two of which were headquartered overseas — one in Switzerland and the other in Austria. The domestic companies were fined for their part in the cartel, but the one foreign firm could not be fined. The Swiss company involved in the cartel had no office in Turkey; the Austrian company closed its local office when the investigation began. Thus, the Turkish authority had to resort to diplomacy to gain access to the evidence. However, members of Turkey’s own diplomatic service were unfamiliar with competition questions, did not fully understand the case or its significance, and were reluctant to spend time and energy on the prosecution. In addition, the governments of Switzerland and Austria gave Turkey only token assistance in pursuing their nationals. The need for cooperationThe Turkish coal case also demonstrates what can happen when cooperation fails, particularly given the fact that Turkish officials believed they had the legal machinery for cooperation in place. Their government had a free trade agreement with the European Free Trade Association, which includes Switzerland, and the trade agreement includes explicit competition provisions. But the Swiss refused to help, arguing that Swiss law did not cover the matter. Austria, likewise, refused meaningful cooperation, notwithstanding European Union law that Turkey believed should have been applied to the case by the Austrian authorities. Austrian officials contended that the European Union law did not require the action requested by Turkey and that domestic legal obligations to safeguard business confidentiality would be breached if information was shared between the European Union and Turkish competition authorities. Most competition laws explicitly authorize the authority to take action only if there is harm to domestic consumers. If harm is caused in another country by a multinational company, the government of the home country is under no legal obligation to take any action. This case confirms three general propositions. First, a small or developing country can face challenges getting practical cooperation from authorities in developed countries. Second, developedcountry governments may seek to protect their own companies against overseas competition investigations. Third, even full cooperation between authorities will not bear fruit unless authorities can share information on harm caused by domestic firms abroad. Despite these problems, competition authorities in developing countries do have some limited means at their disposal for tackling the problem of international anticompetitive practices. One approach is to strengthen cooperation in RTAs. Another is to encourage informal cooperation between authorities facing similar abuses or being targeted by the same companies. A third is for partner countries to adopt “positive comity” provisions that allow transgressions of competition law carried out in one jurisdiction to be prosecuted in another, but these are rare and limited to industrialized countries. In Uzbekistan, competition law has played a role in creating regulatory linkages with neighbouring countries (APIC 2006). The Uzbek government entered into discussions of cross-border issues with other competition authorities in the region as a means to harmonize treatment of particular sectors. Intergovernmental collaboration can be limited to the sharing of competition law information, experience, and advice in what is known as soft cooperation. In contrast, hard cooperation involves real enforcement by competition authorities working together to investigate, disrupt, and punish anticompetitive behaviour. It usually entails the exchange of data and information about specific cases, the conduct of dawn raids, and so on. However, developing-country experience is that industrialized countries are generally not willing to extend much cooperation to their competition authorities. Costa Rica’s prosecution of airline companies, noted earlier, also highlights the problems posed when evidence lies outside the prosecutor’s jurisdiction. The Costa Rican competition authority had to rely on circumstantial evidence of collusion, leaving it with a weak case. As proceedings continued, rulings against some of the airlines were reversed. Equally unsatisfying was the later discovery that Panamanian officials had been prosecuting the same airlines for the same offences — neither government knowing of the other’s parallel action (Sittenfield 2008). Regional bodies can offer some solution to the cooperation problem. In the Andean Community, the competition laws adopted by the regional body are applicable in both Bolivia and Ecuador. In the case of anticompetitive practices occurring in either jurisdiction, the regional law provides a basis for cooperation. A similar arrangement could, in future, facilitate the prosecution of anticompetitive acts in COMESA member countries; it has been proposed that if a COMESA member does not have a competition law, the regional law would have effect. In CARICOM countries, a regional competition law has been accepted as part of the singlemarket undertaking, with a Community Competition Commission established to deal with cross-border issues. The law requires that member states cooperate with each other and with the commission on competition cases. More generally, competition authorities try to overcome obstacles to cooperation by including competition provisions in RTAs. However, such an approach is hampered by the fact that these provisions tend to be written by trade negotiators rather than the competition authorities (Alvarez et al. 2005). A more direct means of strengthening cooperation between competition authorities is through agency-to-agency agreements, such as the one signed between the United States and Brazil. Cooperation between Zambia and South Africa has been seen as the starting point for deeper recognition of anticompetitive behaviour taking place in each other’s jurisdictions. Information and assessment reports are now routinely exchanged between the two authorities. In Argentina and Brazil, the competition provisions of the Southern Cone’s common market (MERCOSUR) were insufficient to the needs of each authority, triggering an agency-to-agency agreement. Young competition authorities have reported that the most effective cooperation they have received is informal (Stewart 2004). Getting to know individuals in mature agencies and building relations and trust constitute the most important course of action for a young authority. Therefore, senior staff should attend conferences, such as the International Competition Network annual conference, to achieve such exposure. |
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